Independent Brand Reflects Company’s Commitment to Innovation, Excellence, and Exceptional Guest Experiences
EHRENBERG, Ariz. — July 2026 — CRR Hospitality announced Ehrenberg/River Sands KOA Holiday has officially transitioned back to River Sands RV Resort effective July 15, 2026. The transition marks an exciting new chapter for the Colorado River destination as it returns to operating under its original independent brand while remaining owned and managed by CRR Hospitality.
The decision reflects CRR Hospitality’s continued commitment to innovation and its core value of Excellence—continually evaluating opportunities to enhance the guest experience and invest in the future of its destinations.
While the resort’s name is changing, guests can continue to expect the same exceptional hospitality, dedicated associates, amenities, and memorable experiences that have made River Sands one of the premier RV resorts along the Colorado River.
“We’re excited to begin the next chapter for River Sands RV Resort,” said Mike Harrison, Chief Operating Officer of CRR Hospitality. “KOA has been a great partner, and we appreciate the opportunity to have been part of one of the outdoor hospitality industry’s most recognized brands. As we move forward as River Sands RV Resort, we’re excited to continue building on the strong foundation we’ve created and delivering the exceptional guest experiences our guests have come to expect from CRR Hospitality.”
“Being part of the KOA network was a valuable learning experience for our team,” said Lou Milioti, General Manager of River Sands RV Resort. “We’re grateful for the partnership and everything we learned along the way. Now, we’re looking forward to going back to our roots as River Sands RV Resort while continuing to provide the five-star service our guests know and expect. Our team is excited for what the future holds and can’t wait to welcome both new and returning guests.”
River Sands RV Resort has remained under CRR Hospitality’s ownership and management throughout its affiliation with KOA. The transition enables the company to further align the resort with its growing portfolio of distinctive outdoor hospitality destinations while continuing to invest in guest amenities, technology, and personalized service.
Located on the banks of the Colorado River in Ehrenberg, Arizona, River Sands RV Resort offers spacious RV sites, park model cabins, direct river access, resort-style amenities, a clubhouse, dog park, and easy access to boating, fishing, off-roading, and year-round recreation.
The transition also supports CRR Hospitality’s mission to provide unique and enjoyable places that offer accessible luxury, value, and fulfillment while continuing to redefine outdoor hospitality through innovation and exceptional service.
For more information or to book your next stay, visit www.riversandsrvresort.com.
CRR Hospitality provides management services for RV Resorts, Campgrounds, Glamping Resorts and other related outdoor hospitality properties. They focus on experiential hospitality with a technology driven approach that yields higher returns. The company’s mission is to provide unique and enjoyable places that offer accessible luxury, value, and fulfillment. Their vision is to be the preferred provider evolving the industry for the modern world. Learn more at www.crrhospitality.com
