Attracting Outdoor Hospitality Investors: Key Tips for Success

December 27, 2023

The outdoor hospitality industry in the United States presents a lucrative investment opportunity for those looking to diversify their portfolio. With a range of investment opportunities such as camping, recreational properties, outdoor accommodations such as RV parks and campgrounds, hospitality real estate, and nature tourism, the industry offers potential high returns on investment.

However, attracting outdoor hospitality investors requires a targeted approach that elevates the unique offerings of outdoor accommodations and taps into the growing demand for outdoor experiences.

Key Takeaways

  • Outdoor hospitality industry in the US offers a range of investment opportunities including camping, recreational properties, outdoor accommodations, and nature tourism.
  • To attract outdoor hospitality investors, the unique offerings of outdoor accommodations must be marketed and positioned effectively.
  • Investors should consider aspects such as location, amenities, market analysis, and potential returns when looking into camping investments.
  • Recreational properties offer potential revenue streams and opportunities for successful investments in the outdoor hospitality industry.
  • Increasing market visibility in the US through digital marketing, targeted advertising, and networking is crucial to attracting outdoor hospitality investors.

Understanding the Outdoor Hospitality Industry

The outdoor hospitality industry presents a vast array of investment opportunities for hospitality investors, particularly those interested in outdoor industry investment. As the demand for outdoor accommodations continues to grow in the United States, hospitality investors have been quick to take notice and capitalize on this trend.

The outdoor hospitality industry includes various subsectors, including camping investment, recreational property investment, and outdoor accommodation investment. Camping investment typically involves the development and management of RV parks and campgrounds, while recreational property investment focuses on the acquisition and management of recreational properties such as hunting or fishing lodges.

Meanwhile, outdoor accommodation investment involves the development and management of outdoor accommodations such as wilderness retreats, glamping resorts, and eco-friendly hotels. As these subsectors continue to grow, outdoor hospitality investors are presented with an increasing number of investment opportunities.

According to a recent report by the Outdoor Industry Association, outdoor recreation contributes $887 billion annually to the U.S. economy, making it a significant contributor to the overall GDP. This clearly highlights the growth potential that outdoor industry investments can offer hospitality investors.

“The outdoor recreation economy is a cornerstone of the nation’s overall economy, employing millions and providing countless opportunities for Americans to experience the great outdoors,” said Amy Roberts, Executive Director of the Outdoor Industry Association.

As the industry continues to evolve, outdoor hospitality investors must stay informed and be adaptable. Understanding the various subsectors of the outdoor hospitality industry, as well as the overall growth potential of outdoor industry investment, is fundamental to success in this dynamic market.

Identifying Investment Opportunities in Outdoor Accommodations

outdoor accommodations

Outdoor accommodations, including RV parks and campgrounds, offer excellent investment opportunities for outdoor hospitality investors. These properties have gained immense popularity in recent years due to the increasing demand for outdoor activities and nature-focused vacations. Investing in outdoor accommodations can provide significant returns on investment, especially for those with a passion for the outdoors and a commitment to providing unique accommodation experiences.

Benefits of Investing in Outdoor Accommodations
High demand: The outdoor hospitality industry is growing, and there’s a high demand for RV parks and campgrounds from both domestic and international travelers.
Low overhead costs: Compared to other hospitality real estate investments, outdoor accommodations require lower capital expenditures, making them an attractive proposition for investors.
Flexible management options: Outdoor accommodations offer investors the flexibility to manage the property themselves or hire professional property management companies to take care of the day-to-day operations on their behalf.
Diverse clientele: Outdoor accommodations appeal to a wide range of travelers, including families, couples, and outdoor enthusiasts, ensuring a steady stream of customers throughout the year.

To identify the right investment opportunities in outdoor accommodations, investors should conduct thorough market research and analysis. This can include studying the current market trends, analyzing the performance of existing properties, and identifying the most profitable locations. Investing in the right location can have a significant impact on the success of the property, as it can attract a large pool of potential customers and lead to higher occupancy rates.

Another vital factor to consider when investing in outdoor accommodations is providing unique experiences to guests. Creating an attractive and memorable experience can drive customer loyalty and repeat visits. Outdoor hospitality investors should focus on designing accommodations that offer customers personalized experiences tailored to their preferences. They should also consider investing in outdoor activities such as trekking, camping, and adventure sports, to appeal to the growing demand for outdoor experiences.

Overall, investing in outdoor accommodations can be a lucrative opportunity for outdoor hospitality investors. It can provide substantial returns on investment while offering unique accommodation experiences to guests. With the right location, management, and guest experience, outdoor accommodations can be a profitable and fulfilling investment for those who want to capitalize on the growing outdoor hospitality industry.

Key Factors to Consider for Successful Camping Investments

camping investment

Investing in camping properties is a popular choice amongst outdoor hospitality investors as it is a lucrative industry with high potential for growth. However, there are several factors that investors should consider before committing to a camping investment.

First and foremost, the location of the camping property is critical. It should be easily accessible and have a picturesque setting that appeals to nature enthusiasts. Additionally, the camping property should be located near other outdoor attractions, such as nature reserves, hiking trails, and water bodies. This will increase the property’s visibility and attract a wider audience.

The amenities of the camping property are another important aspect to consider. Facilities such as campfire pits, picnic areas, and clean restrooms are expected by visitors, and investing in high-quality amenities can help attract repeat guests. Furthermore, some camping properties offer additional amenities such as swimming pools or onsite activities such as zip-lining or rock climbing to provide a unique and memorable camping experience.

Investors should also conduct a thorough market analysis before committing to a camping investment. It is important to research the local camping market, demand for camping properties in the area, and the potential competition. Understanding the market will inform pricing strategies and help set realistic revenue goals.

Market Analysis Implications for Camping Investors
High demand for camping properties in the area Potentially higher pricing and an increase in visitor traffic
Saturated camping market with numerous competitors Investors may need to differentiate their camping property by offering unique amenities or marketing strategies to attract guests

Finally, it is important to analyze the potential returns on investment (ROI) before making a camping investment. Investors should consider the initial cost of the property, operating expenses, and the projected revenue from camping fees and other sources such as food and retail sales. A comprehensive financial analysis can help investors determine whether a camping investment is financially viable and identify areas for potential growth.

By considering these key factors, outdoor hospitality investors can make informed decisions when investing in camping properties and increase their chances of success in the industry.

Unlocking the Potential of Recreational Property Investments

Recreational Property Investment

Recreational properties, such as cabins, lodges, and resorts, are increasingly becoming attractive investments for outdoor hospitality investors. These properties offer opportunities for unique experiences, providing guests with direct access to outdoor activities, hiking trails, and scenic views. Many recreational properties also offer amenities such as on-site dining, swimming pools, and spas, providing families and couples with all-in-one vacation experiences.

Investing in recreational properties also provides potential for strong returns. According to recent data, recreational property sales have increased by 6% in 2021, with an average price of $188,000. This is higher than the national median home price, which was $347,500 in the same period. Additionally, recreational properties can generate revenue through rental income and the potential for appreciation over time.

Pros Cons
High income potential through rental income and appreciation Can be expensive to purchase and maintain
Opportunities for unique experiences and activities Vacancies and seasonal demand can impact revenue streams
Can provide all-in-one vacation experiences for families and couples Requires diligent management to ensure guests have positive experiences

When considering recreational property investments, it is important to conduct thorough research into potential locations and to have a clear understanding of the local market demand. Additionally, investors should thoroughly analyze the expenses associated with owning and maintaining the property, including property taxes, utilities, and insurance.

Overall, recreational property investments offer a unique opportunity for outdoor hospitality investors. By carefully researching and analyzing potential properties, investors can unlock the potential for strong returns and provide guests with unforgettable vacation experiences.

Striking a Chord with Hospitality Real Estate Investors

hospitality real estate investment

Hospitality is a fundamental component of outdoor tourism, and outdoor hospitality investors aim to capitalize on this demand. Hospitality real estate investment is a lucrative market; however, outdoor hospitality properties require a unique approach for attracting investors.

Investors typically consider exterior and interior features, community development, and amenities. The location of the property, accessibility, and natural surroundings also play a crucial role in the decision-making process.

Outdoor hospitality properties present an opportunity for investors to diversify their portfolio and achieve higher yields. Real estate investment trusts or REITs also provide a financing option for outdoor hospitality investors.

Key Considerations for Attracting Hospitality Real Estate Investors
1. Differentiate the property by highlighting the attractive aspects of the outdoor location and unique offerings to guests. This creates a competitive edge in the minds of investors and potential guests alike.
2. Provide financial projections, investment analysis, and compelling marketing and advertising materials that highlight the property and its accolades.
3. Showcase warm and welcoming hospitality with high-quality guest services and a commitment to providing a memorable stay for guests.

By utilizing these strategies, outdoor hospitality properties can entice hospitality real estate investors and secure sustainable growth. In addition to attracting investments, these tactics also lead to increased guest satisfaction and a higher ROI for investors. According to a report by the National Park Service, outdoor recreation generates over $400 billion in annual consumer spending, supporting 5.2 million jobs and over $108 billion in federal, state, and local tax revenue.

Capturing the Growing Nature Tourism Investment Market

The outdoors have a way of calming the mind and soothing the soul, making nature tourism a rapidly growing industry. As such, it presents a significant opportunity for outdoor hospitality investors looking to diversify their portfolio.

According to a report by the Outdoor Industry Association, nature tourism drives over $400 billion in consumer spending in the United States annually. What’s more, studies indicate that nature-based tourism is growing at twice the rate of traditional tourism.

To tap into this trend, outdoor hospitality properties must prioritize their natural surroundings and depict them as an integral part of the guest experience. Potential investors seek locations that offer unique natural experiences that set their hospitality businesses apart from the competition. Whether through scenic hikes, bird-watching, or wildlife spotting, emphasizing the character of the location is crucial to its success.

Outdoor hospitality investors should also consider offering nature-based tours that showcase the area’s flora and fauna. Travelers are often willing to pay a premium for immersive experiences, such as guided bird-watching or hiking tours of the surrounding wilderness areas.

Nature tourism is not just beneficial for the guest experience; it also has a positive impact on the environment. Properties that operate in harmony with their natural environment can reduce their carbon footprint and promote eco-friendliness, a growing concern for travelers. Therefore, outdoor hospitality investors should implement sustainable practices, such as renewable energy sources and reducing single-use plastics.

In conclusion, nature tourism is a lucrative investment opportunity for the outdoor hospitality industry. Focusing on the natural surroundings, providing immersive experiences, and implementing sustainable practices can attract investors and build a loyal guest base. Outdoor hospitality investors who position their properties as nature-focused destinations can capture a growing market and thrive in the industry.

Leveraging the Power of Outdoor Industry Investments

Outdoor industry investments present an exciting opportunity for outdoor hospitality properties to attract investors through partnerships and collaborations with outdoor brands and organizations. By leveraging the power of outdoor industry investments, outdoor hospitality investors can benefit from increased visibility and credibility in the market, as well as access to a broader customer base.

One way to tap into the outdoor industry investment market is to form partnerships with well-known outdoor brands. These partnerships can provide access to new customers and increase the visibility of outdoor hospitality properties. For example, a camping resort could partner with a well-known outdoor gear brand to offer discounted gear to guests or collaborate on events and promotions.

Another approach is to collaborate with outdoor organizations, such as local hiking clubs or conservation groups. By hosting events or providing resources for these organizations, outdoor hospitality properties can position themselves as community leaders and gain visibility in the outdoor industry investment market. This can also lead to increased bookings from customers who value environmental stewardship and sustainability.

A final strategy for leveraging outdoor industry investments is to invest in eco-friendly technology and infrastructure. This can attract environmentally conscious customers and position the property as a sustainable destination in the market. For example, a campground could invest in solar panels to power their facilities or install composting toilets to reduce waste.

In conclusion, by leveraging the power of outdoor industry investments, outdoor hospitality properties can position themselves for success in the market. By forming partnerships with well-known outdoor brands, collaborating with outdoor organizations, and investing in sustainable technology and infrastructure, outdoor hospitality investors can attract new customers and increase their visibility in the competitive industry.

Increasing Market Visibility and Attracting Outdoor Hospitality Investors

When it comes to attracting outdoor hospitality investors, increasing market visibility is key. The United States is a vast and diverse country, and without proper marketing strategies, it can be challenging to gain traction in this competitive industry.

A strong digital presence is crucial for any outdoor accommodation business looking to attract investors. Creating a user-friendly, informative website that showcases the unique offerings of your property is essential. It should include clear calls-to-action, contact information, and high-quality images. Using targeted advertising on social media platforms can also help increase visibility for your business.

Networking within the industry is an effective way to connect with potential investors and other key players. Attending industry events and conferences, joining professional organizations, and building relationships with local tourism boards can help establish your brand and make valuable connections.

Outdoor hospitality properties should also consider partnering with outdoor brands and organizations to attract investors. Creating mutually beneficial partnerships can leverage the power of outdoor industry investments and showcase your property as a nature-focused destination.

Finally, tapping into the growing trend of nature tourism investment is an effective way to differentiate your property and attract investors. Emphasizing the natural beauty and outdoor activities on offer at your accommodation can position it as a unique and attractive investment opportunity.

By implementing these strategies, outdoor hospitality properties can increase market visibility and attract qualified investors, ultimately leading to growth and success in the industry.


Attracting outdoor hospitality investors requires a strategic approach that involves understanding the industry and identifying the right investment opportunities. Whether you’re looking to invest in camping, recreational properties, or outdoor accommodations, it’s important to consider the location, amenities, and potential returns on investment.

In addition, it’s crucial to leverage the growing trend of nature tourism investment and collaborate with outdoor brands and organizations to increase market visibility. With these strategies in place, outdoor hospitality investors can tap into the potential of the outdoor industry and thrive in the United States market.

By implementing the key tips for success highlighted in this article, outdoor hospitality investors can position themselves as leaders in the industry and attract a loyal customer base. So if you’re looking to invest in the outdoor hospitality industry, don’t hesitate to put these strategies into action and unlock the full potential of nature tourism investment.


What are some key tips for attracting outdoor hospitality investors?

Some key tips for attracting outdoor hospitality investors include increasing market visibility, emphasizing the potential returns on investment, showcasing unique offerings, and networking within the industry.

What is the outdoor hospitality industry?

The outdoor hospitality industry refers to the sector that encompasses camping, recreational property investments, RV parks, campgrounds, and other outdoor accommodations. It caters to nature tourism and outdoor enthusiasts.

What are the investment opportunities in outdoor accommodations?

Investment opportunities in outdoor accommodations include RV parks, campgrounds, and other outdoor lodging options. These properties offer potential revenue streams, growth opportunities, and appeal to a wide range of nature tourism enthusiasts.

What factors should outdoor hospitality investors consider for successful camping investments?

Outdoor hospitality investors should consider factors such as location, amenities, market analysis, potential returns on investment, and the overall demand for camping experiences in the target market.

What is the potential of investing in recreational properties within the outdoor hospitality industry?

Investing in recreational properties within the outdoor hospitality industry offers the potential for revenue generation through vacation rentals, outdoor activities, and nature tourism experiences. These properties can cater to a broad range of travelers seeking outdoor adventure and relaxation.

How can outdoor hospitality properties attract hospitality real estate investors?

To attract hospitality real estate investors, outdoor hospitality properties can utilize strategies such as targeted marketing, highlighting the unique features and benefits of the property, showcasing potential returns on investment, and showcasing partnerships with outdoor brands and organizations.

What is nature tourism investment and how can outdoor accommodations tap into this trend?

Nature tourism investment involves investing in properties that cater to travelers seeking immersive and nature-focused experiences. Outdoor accommodations can tap into this trend by positioning themselves as nature-focused destinations, offering eco-friendly amenities and activities, and promoting the beauty and serenity of their natural surroundings.

How can outdoor hospitality properties leverage outdoor industry investments?

Outdoor hospitality properties can leverage outdoor industry investments by forging partnerships and collaborations with outdoor brands, organizations, and influencers. These strategic alliances can help attract investors who are passionate about the outdoor industry and its potential for growth.

How can outdoor hospitality properties increase market visibility and attract investors?

Outdoor hospitality properties can increase market visibility and attract investors by implementing digital marketing strategies, targeted advertising campaigns, and networking within the industry. They can also participate in relevant industry events and showcase their unique offerings to potential investors.

What are some key takeaways for attracting outdoor hospitality investors?

Some key takeaways for attracting outdoor hospitality investors include increasing market visibility, showcasing unique offerings and potential returns on investment, networking within the industry, and tapping into the growing market of nature tourism and the outdoor industry.