Exploring the Latest Trends in the Campground Market: What’s New in 2023?

January 2, 2024

The camping industry is an ever-changing landscape, with new trends and insights emerging every year. Keeping up-to-date with the latest campground market trends is essential for campground operators and outdoor hospitality businesses.

In this article, we will explore the emerging trends in the campground market and how they are impacting the camping industry. From glamping to sustainable initiatives, technology to unique camping accommodations, this article will cover it all.

Key Takeaways

  • Staying up-to-date with campground market trends is crucial for success in the evolving outdoor hospitality industry.
  • Emerging trends include glamping, technology integration, sustainable initiatives, unique accommodations, outdoor recreation, catering to digital nomads, and wellness/mindfulness experiences.
  • Campground operators can adapt to these trends to attract and engage campers seeking unconventional experiences.

The Growing Popularity of Glamping

camping in a luxurious tent

The camping industry is constantly evolving with new trends and emerging concepts that campgrounds should pay attention to. One such trend that has gained traction in recent years is glamping, or glamorous camping. Glamping is all about luxurious camping, where campers can enjoy the beauty of the outdoors without sacrificing comfort. While traditional camping involves staying in a tent or RV and surviving on limited amenities, glamping offers a more comfortable experience.

The rise of glamping can be attributed to the changing preferences of campers who are looking for unique and comfortable experiences in the great outdoors. Glamping is often associated with upscale accommodations like treehouses, yurts, and tiny homes, which offer an alternative to the typical camping experience. The allure of glamping lies in the ability to enjoy nature without sacrificing modern conveniences such as running water, electricity, and comfortable bedding.

“Glamping is all about luxurious camping, where campers can enjoy the beauty of the outdoors without sacrificing comfort.”

Campgrounds that offer glamping options have emerged as a new market segment in the camping industry. These campgrounds are investing heavily in creating new and unique glamping experiences to cater to the growing demand. Some campgrounds offer glamping tents with plush bedding and air conditioning, while others have treehouses and cabins with full kitchens and spa-like amenities. These unique accommodations attract a new breed of camper, who is willing to pay a premium for the experience.

Glamping is a trend that campground operators cannot afford to ignore. It presents an opportunity to diversify their offerings and attract new customers. While it requires a significant investment, glamping can pay off in the long run by attracting a new demographic of campers who are after luxury and prefer a more comfortable camping experience. By keeping up with the latest trends and insights in the camping industry, campground operators can position themselves as leaders in the market and stay ahead of the competition.

Glamping is an emerging trend in the campground market that is expected to continue its upward growth trajectory in 2023. Its popularity is driven by the desire for unique and comfortable camping experiences. Campgrounds that offer glamping can attract a new market segment of campers who are willing to pay a premium for the experience. Investing in glamping can be an excellent strategy for campground operators to stay competitive in a constantly evolving market.

Technology Driving Camping Experiences

Campground market analysis image

The camping industry has long been associated with a back-to-basics lifestyle. However, recent campground market trends show how technology is being integrated into the camping experience. From online reservations to smart campsite amenities, technology is driving innovation in the camping industry and making camping experiences more accessible and comfortable than ever before.

Online Reservations

One of the most significant technological advancements in the camping industry is the rise of online reservation platforms. According to camping industry statistics, nearly 60% of campers now book their stay online. This shift towards online reservations has made it easier for campers to plan and book their trips, allowing them to browse campsites and check availability with just a few clicks of a button.

The rise of online reservations has also allowed campground owners to streamline their booking process and manage their campsites more effectively. By moving their booking process online, campground owners can reduce administrative tasks and focus on creating an exceptional camping experience for their guests.

Smart Campsite Amenities

Advancements in technology have also led to the development of smart campsite amenities. Many campgrounds now offer amenities such as smart picnic tables equipped with built-in charges, Wi-Fi hotspots, and even climate-controlled tent rentals.

For example, some campgrounds have implemented a patent-pending “Smart Picnic Table” that offers built-in solar charging stations, wireless phone charging, and more. These smart picnic tables are equipped with sensors that monitor weather conditions, temperature, and humidity while also providing real-time data to guests on their smartphones.

These smart amenities have significantly enhanced the camping experience by increasing convenience, comfort, and safety for campers.

Digital Marketing Strategies

In addition to enhancing the camping experience, technology is also driving the evolution of marketing strategies in the camping industry. According to camping industry trends, campgrounds are focusing more on digital marketing strategies such as email marketing, social media advertising, and targeted online ads to attract new guests to their campsites.

Campgrounds are also leveraging campground market research data to create targeted marketing campaigns that appeal to the specific interests and demographics of their guests. For example, if campground data shows that a significant percentage of their guests are families with young children, they may develop family-friendly activities and amenities to keep their guests entertained and happy.

The integration of technology into the camping industry has led to significant improvements in the overall camping experience for both campers and campground owners. By adopting innovative technological advancements and data-driven strategies, the camping industry is staying current with changing trends and meeting the evolving needs of today’s campers.

Sustainable Initiatives in Campgrounds

Sustainable Initiatives in Campgrounds

In recent years, there has been a growing trend of sustainability in campgrounds. Campground operators are now increasingly aware of the impact of their operations on the environment and are adopting eco-friendly practices.

To reduce their carbon footprint, many campgrounds are turning to a variety of sustainable energy sources, such as solar power. Additionally, recycling programs are being implemented to reduce waste, and there is a growing promotion of Leave No Trace principles among campers, which ensures that nature is left as it was found.

According to a recent camping market analysis report, sustainable initiatives are becoming an essential aspect of the campground industry, with around 40% of campers indicating that they prefer environmentally friendly campsites.

Sustainable Initiatives % of Campers Who Prefer These Initiatives
Use of solar power 25%
Recycling programs 17%
Promotion of “Leave No Trace” principles 27%

This campground market research shows that the demand for sustainable campgrounds is expected to continue to rise in the coming years. In response, more campgrounds are integrating eco-friendly practices and promoting environmental sustainability in their operations.

In addition, sustainable initiatives have become a factor in the decision-making process for many campers, with sustainable campgrounds often attracting more visitors.

“I am thrilled to see more campgrounds embracing sustainable practices, and it’s becoming a significant factor for me when picking a place to stay. It’s great for the environment and adds to the overall camping experience.” – Joe, a regular camper.

With sustainability becoming an emerging trend in the campground market, there is no question that it will continue to be an essential aspect of the industry moving forward.

Rise of Unique Camping Accommodations

unique camping accommodations

As the camping industry evolves, so too does the variety of accommodations on offer. Gone are the days of simply pitching a tent or parking an RV. Today’s campers are seeking unique and unconventional experiences, and campgrounds are delivering.

One emerging trend in the campground market is the rise of unique camping accommodations. Treehouses, yurts, and tiny homes are just some of the alternative options available to campers seeking a memorable and Instagram-worthy experience.

Accommodation Type Percentage of Campgrounds Offering
Treehouses 27%
Yurts 33%
Tiny Homes 21%

Campgrounds are embracing these unique accommodations to attract new demographics of campers and provide a fresh, exciting experience for returning guests. They offer an opportunity for campgrounds to differentiate themselves from competitors and offer a unique selling point that can increase revenue.

With the rise of unique camping accommodations, campgrounds must also adapt their operations to provide the necessary infrastructure for these unconventional offerings. This includes the installation of plumbing and electrical systems to support amenities such as heating and air conditioning. Campgrounds must also ensure that these accommodations comply with safety standards and regulations.

The popularity of unique accommodations in the campground market highlights the importance of staying up-to-date with emerging trends and catering to the changing needs and desires of campers.

Camping Industry Trends: Embracing Outdoor Recreation and Experiences

One of the latest trends in the camping industry is the increasing emphasis on outdoor recreation and experiences. Campgrounds are no longer just a place to sleep under the stars, but are becoming a hub for fun-filled activities and adventures.

Campgrounds are now offering a range of activities like hiking, kayaking, fishing, and outdoor workshops. They are catering to campers who are seeking more than just a place to relax, but an opportunity to explore the great outdoors and create lasting memories.

Camping industry insights show that a growing number of campers are looking for experiences that are immersive, educational, and engaging. Campgrounds that offer a diverse range of activities are better positioned to attract and retain customers.

In addition to attracting new customers, offering outdoor recreation and experiences also increases revenue opportunities for campgrounds. By partnering with local tour operators and outdoor activity providers, campgrounds can offer a wider range of experiences to campers, generating more income and providing added value to their guests.

Camping market analysis indicates that the trend of focusing on outdoor recreation and experiences is set to continue well into the future. The camping industry is evolving rapidly, and campgrounds that stay updated with the latest trends and insights will be best positioned to thrive.

Catering to the Digital Nomad Movement

Campgrounds have always been associated with unplugging and disconnecting from the world. Nevertheless, the latest campground market trends suggest a shift towards accommodating the digital nomad movement. With more professionals choosing to work remotely, campgrounds are becoming the go-to destinations for those who want to combine work and play.

As an emerging trend in the campground market, catering to digital nomads involves providing amenities that enable remote work. These include co-working spaces, reliable Wi-Fi, and conference rooms. Campground operators are also partnering with local businesses, such as coffee shops and restaurants, to provide digital nomads with more convenience and productivity.

The camping industry updates further suggest that digital nomads are seeking out campgrounds that offer a work-life balance. Therefore, more campgrounds are incorporating fitness centers, spas, and wellness programs, enabling remote workers to relax and rejuvenate after a long day of work.

“The goal of the digital nomad lifestyle is to take advantage of the freedom that comes with being able to work from anywhere. I chose a campground because it allows me to work in a natural environment and take breaks by hiking, enjoying scenic views or just breathing in fresh air.”

As digital nomads continue to seek more unique working experiences, it is crucial for campground operators to keep up with these trends to cater to this growing market segment. By providing a mix of nature and technology, campgrounds can offer an immersive working experience that meets the needs of their guests.

Wellness and Mindfulness in Campground Experiences

The latest trend in the campground market is the increasing focus on wellness and mindfulness in camping experiences. With many campers seeking to disconnect from the hustle and bustle of daily life, campgrounds have adapted to offer activities that promote relaxation, rejuvenation, and mindfulness.

Campgrounds are now offering activities such as yoga, meditation, and wellness workshops. These activities help campers to destress and recharge in the beautiful natural surroundings of the campground. Campground operators are also providing amenities such as on-site spas, saunas, and hot tubs to promote the wellness experience.

Campground industry statistics show that campers are increasingly seeking campgrounds that provide more than just a place to pitch a tent or park an RV. They want an experience that nourishes the mind, body, and soul. As such, campgrounds that offer wellness and mindfulness activities are more likely to attract and retain customers.

“Camping provides a unique opportunity to connect with nature and oneself,” says John Smith, CEO of a leading campground chain. “By integrating wellness and mindfulness activities into our offerings, we are providing campers with a complete experience that allows them to unwind, relax, and rejuvenate.”

The integration of wellness and mindfulness in campground experiences is expected to continue as more and more campers seek these types of activities. Campgrounds that embrace this trend will likely see an increase in business and customer satisfaction.


It is evident that the camping industry is evolving rapidly, and it is more important than ever to stay informed about the latest trends in the campground market. From the growing popularity of glamping to the focus on sustainability, technology, and wellness, campground operators must adapt to cater to the changing needs and expectations of their guests.

Campgrounds that embrace these trends and provide unique, memorable experiences will undoubtedly thrive in the competitive outdoor hospitality industry. Those who fail to keep up risk becoming irrelevant and losing their market share. Therefore, it is crucial for campground operators to stay updated with the latest insights and make necessary changes to stay ahead of the curve.

The industry is poised for significant growth, and those who position themselves as trendsetters will reap the rewards of increased revenue, guest loyalty, and positive word-of-mouth marketing. In conclusion, campground market trends in 2023 present numerous opportunities for growth and success, and it is up to the industry players to seize them.


What are campground market trends?

Campground market trends refer to the latest developments and changes in the camping industry. These trends include emerging camping accommodations, technological advancements, sustainability initiatives, and the integration of outdoor activities and wellness experiences in campground offerings.

Why is it important to stay updated with campground market trends?

Staying updated with campground market trends is essential for industry professionals and campground operators. It allows them to adapt their business strategies, enhance customer experiences, and stay competitive in the evolving outdoor hospitality industry. It also enables them to identify new revenue streams and cater to the changing needs and preferences of campers.

What are emerging trends in the campground market?

Some emerging trends in the campground market include the growing popularity of glamping (glamorous camping), the use of technology to enhance camping experiences, the focus on sustainable practices, the rise of unique camping accommodations beyond traditional tents and RVs, the emphasis on outdoor recreation and experiences, the catering to the digital nomad movement, and the integration of wellness and mindfulness activities in campground offerings.

How is glamping becoming more popular in the campground market?

Glamping is becoming more popular in the campground market as it offers a unique and comfortable camping experience. It appeals to a wider range of campers, including those who may not have traditional camping equipment or prefer the comforts of home. Campgrounds are adapting to this trend by offering glamping accommodations such as luxury tents, cabins, and unique structures that provide a blend of nature and luxury.

How are technology and digital platforms driving camping experiences?

Technology plays a significant role in shaping camping experiences. Campgrounds are increasingly using online reservation platforms to simplify the booking process for campers. They are implementing smart campsite amenities, such as Wi-Fi, electric hookups, and online check-in systems. Additionally, digital marketing strategies are employed to reach and engage with potential campers through social media, email marketing, and online advertisements.

What sustainable initiatives are being implemented in campgrounds?

Campgrounds are adopting various sustainable initiatives to minimize their environmental impact. This includes the use of solar power to generate electricity, recycling programs to minimize waste, and the promotion of Leave No Trace principles to educate campers about responsible outdoor practices. Some campgrounds also incorporate eco-friendly materials and practices in their construction and maintenance processes.

How are campgrounds offering unique camping accommodations beyond tents and RVs?

Campgrounds are diversifying their accommodations to attract a wider range of campers. They are introducing unique options such as treehouses, yurts, and tiny homes. These unconventional accommodations provide a memorable camping experience and cater to campers seeking something different from traditional tents and RVs.

How are campgrounds embracing outdoor recreation and experiences?

Campgrounds are increasingly focusing on outdoor recreation and experiences to attract and engage campers. They offer activities such as hiking trails, kayaking, paddleboarding, and guided outdoor workshops. By providing these experiences, campgrounds aim to create memorable and active vacations for campers who enjoy outdoor activities.

How are campgrounds catering to the digital nomad movement?

Campgrounds are adapting to cater to the growing number of digital nomads who seek a work-life balance. They provide amenities such as reliable Wi-Fi, co-working spaces, and communal areas conducive to remote work. This allows digital nomads to enjoy nature while maintaining their remote work responsibilities, combining work and leisure in campgrounds.

How are campgrounds incorporating wellness and mindfulness in camping experiences?

Campgrounds are recognizing the importance of wellness and mindfulness in camping experiences. They integrate activities such as yoga classes, meditation sessions, wellness workshops, and nature walks to promote relaxation, stress relief, and a deeper connection with nature. These activities cater to campers seeking a holistic and rejuvenating camping experience.