September 13–19 celebration recognizes the people whose care, teamwork, and dedication shape the guest experience.
September 25, 2026 — CRR Hospitality celebrated Associate Appreciation Week from September 13–19, setting aside time across its properties to recognize the associates who bring them to life. The week gave teams time to thank one another, connect, and celebrate the work they do every day.
A memorable stay depends on people in many different roles. Guests may remember a warm welcome at check-in or a helpful conversation with the reservations team. They also benefit from clean accommodations, well-maintained grounds, and countless details handled behind the scenes. CRR holds Associate Appreciation Week to recognize those contributions and give colleagues and leaders dedicated time to express their gratitude.
“Our associates are the heart of CRR Hospitality, and the care they show our guests and one another is what makes our properties special,” said Sara Naduriak, Corporate Director of Human Resources at CRR Hospitality. “Associate Appreciation Week gives us dedicated time to celebrate those contributions, have some fun together, and say thank you. We want every associate to know that their work matters and that they are valued—not just during this week, but every day.”
The celebration reflects CRR’s belief that a strong guest experience begins with a team that feels connected and supported. Whether associates work directly with guests or help keep a property running smoothly, their efforts rely on one another. Taking time to recognize that teamwork helps colleagues see the impact of their work and the people who make it possible.
Across CRR’s properties, associates celebrated with pizza parties, a build-your-own nacho bar, games, awards, and special gifts, including Superhero Survival Kits. Some teams also spent time exploring the destinations where they work, including a behind-the-scenes look at COTALAND at Circuit of The Americas. Each team made the week its own, creating time to connect, share a few laughs, and recognize colleagues for the care they bring to their work.
Throughout the week, teams found ways to celebrate CRR’s six core values: Cares, Passionate, Team Player, Excellence, Curious, and Positive. “Caught You Caring” cards, peer appreciation
boards, and awards gave associates opportunities to recognize colleagues for helping teammates, bringing energy to their work, and making someone’s day better.
Teams also had opportunities to have fun and share their ideas. Activities included scavenger hunts and CRR Family Feud, while a “Why I CRR” wall invited associates to share what they enjoy about their workplace. A “Future Wall” encouraged team members to contribute ideas for CRR’s next five years.
Associate Appreciation Week gave CRR teams time to recognize the people behind every guest experience and celebrate the connections they build with one another. That appreciation continues throughout the year in the everyday ways associates support their teammates and care for guests.
About CRR Hospitality
CRR Hospitality’s portfolio includes RV properties and outdoor hospitality destinations such as Verde Ranch RV Resort, River Sands RV Resort, Coachella Lakes RV Resort, COTA RV Park, Savannah Lakes RV Resort, Buckeye Ranch RV Resort, and Lagoon Ranch RV Resort. Guided by its core values—Cares, Passionate, Team Player, Excellence, Curious, and Positive—CRR Hospitality is committed to creating memorable guest experiences and a supportive environment for its associates.
For more information, visit crrhospitality.com.
Media Contact:
Erin Forrest
Corporate Director of Sales & Marketing
CRR Hospitality
eforrest@crrhospitality.com
(928) 263-2121
