Campground Industry Growth: Key Statistics and What They Mean for Your Business

January 2, 2024

The camping industry continues to experience significant growth, with more people seeking outdoor adventures and a return to nature. In recent years, there has been an increase in the popularity of camping as a vacation option, leading to a surge in demand for campgrounds. It is crucial for businesses operating in this sector to understand the key statistics surrounding the growth of the campground industry to stay competitive in the market.

According to recent statistics, the campground industry has experienced steady growth in the past decade, with the number of campers increasing each year. The revenue generated by the campground industry has also been on the rise, reaching a staggering $7 billion in 2020 alone. Additionally, the number of campsites in the US has increased by 13% since 2016, showcasing the potential for continued growth in the industry.

Most importantly, the statistics reveal that there is a demand for diverse and unique experiences in the camping industry. Campers seek campgrounds that offer amenities and activities catering to their diverse interests, such as eco-friendly camping options, family-friendly activities, and pet-friendly accommodations.

Key Takeaways:

  • The campground industry continues to grow, with an increasing number of people choosing camping as a vacation option.
  • The revenue generated by the campground industry has reached $7 billion in 2020 alone.
  • The campground industry offers ample potential for businesses to diversify and cater to the unique interests of campers.
  • There is a growing demand for eco-friendly, family-friendly, and pet-friendly camping options in the industry.
  • Understanding key statistics surrounding the growth of the campground industry is crucial for businesses to stay competitive in the market.

Understanding Campground Industry Trends

Campground industry trends image

As the camping industry continues to experience significant growth, businesses need to be aware of the trends impacting the sector. This section will explore some of the most prevalent campground industry trends and what they mean for campground owners and operators.

One of the most notable trends in the camping industry is the increasing popularity of camping as a recreational activity. According to Kampgrounds of America (KOA), a leading provider of campground services, the number of US households that camped in 2020 increased by more than 3 million households over the previous year. This surge in demand for camping marks a significant opportunity for campground businesses to expand their offerings and attract new customers.

Another trend worth noting in the campground industry is the rise of eco-friendly campgrounds. As more consumers become environmentally conscious, campgrounds that prioritize sustainability and eco-friendliness are becoming increasingly popular. For example, eco-friendly campgrounds may use renewable energy sources such as solar panels or incorporate green practices such as recycling and composting.

The impact of technology on campground operations is another trend to watch in the industry. Campground businesses are increasingly investing in technology to improve the customer experience and streamline their operations. This includes technologies such as online reservation systems, campground management software, and smart technology to enhance the camping experience.

Finally, the emergence of glamping as a popular camping option is creating a new market segment in the campground industry. Glamping, or glamorous camping, provides luxury camping accommodations such as yurts, treehouses, and upscale tents for guests seeking a more upscale camping experience. This trend presents a valuable opportunity for businesses to expand their offerings and attract a wider range of customers.

“The number of US households that camped in 2020 increased by more than 3 million households over the previous year.” – KAMPGROUNDS OF AMERICA (KOA)

Market Developments in the Campground Industry

campground market growth chart

The campground industry is experiencing steady growth across various segments, driven by rising demand and increased investment. According to campground industry growth data, the market is expected to grow at a compound annual growth rate (CAGR) of 4.9% from 2021 to 2028, reaching a total value of $7.2 billion by the end of the forecast period.

Fueled by the growing popularity of camping and outdoor recreation, the campground market growth has been propelled by the expansion of RV camping and innovative camping options such as glamping. Data shows that while traditional tent camping remains the most popular type of camping, RV camping is becoming increasingly popular among camping enthusiasts. In fact, the RV industry is projected to reach a record high of 583,000 units shipped in 2021.

In response to growing demand, campground operators are expanding their amenities and offerings to cater to a wider range of camping preferences. This includes the integration of eco-friendly facilities, such as solar-powered lighting and composting toilets, and the incorporation of tech-driven amenities such as Wi-Fi and mobile apps to enhance the camper experience.

Moreover, the entry of private equity firms into the campground industry has opened up new avenues for campground market growth. Private equity firms are investing heavily in acquiring and upgrading existing campgrounds, as well as developing new ones, leading to higher quality facilities and an overall improvement in the campground experience.

“The growth of the campground industry has been a gradual but steady process, and this trend is expected to continue in the coming years. Campground operators need to stay on top of evolving market developments and adapt to changing consumer preferences in order to remain competitive in this dynamic landscape.”

Factors Driving Campground Industry Growth

camping in nature

The campground industry has experienced significant growth in recent years, with numerous factors driving this trend. A campground industry analysis reveals several key drivers that have contributed to the sector’s expansion. Understanding these factors is essential for businesses operating in the campground industry to capitalize on growth opportunities.

  1. The impact of changing consumer preferences: Consumers are increasingly seeking outdoor experiences that allow them to connect with nature and escape the stress of everyday life. Camping provides an affordable and convenient way for people to enjoy the great outdoors. In addition, the rise of social media and the sharing economy has created a desire for unique and authentic experiences, making camping an attractive option.
  2. The role of technology: The impact of technology on the campground industry cannot be ignored. From online reservation systems to smart technology that enhances the camping experience, campgrounds are embracing technology to improve their operations. Providing Wi-Fi is a must for many campers, and campgrounds that offer it may stand out from competitors.
  3. The influence of government initiatives: The government is increasingly recognizing the economic benefits of outdoor recreation. As a result, initiatives such as “Get Outdoors Month” and “Free National Park Days” have been launched to encourage people to explore the great outdoors. These initiatives help promote camping, which in turn drives growth in the campground industry.

The impact of these factors on the industry is evident in the statistics for campground growth. According to a recent report by Kampgrounds of America (KOA), the North American campground industry has experienced a compound annual growth rate of 5.3% over the past five years. The report noted that the industry is projected to continue growing at a steady pace, highlighting the importance of businesses staying informed about campground industry statistics and trends.

Demographic Insights and Opportunities

campground industry growth statistics

The campground industry is experiencing significant growth, with annual revenue expected to reach $9.3 billion by 2027. To capitalize on this growth, businesses must understand the demographics driving demand and tailor their offerings to meet consumer preferences.

Families with children under 18 make up the largest demographic group visiting campgrounds, accounting for 31.9% of all camping trips. Millennials, ages 25-44, are also a growing market, making up 26.8% of campers. Outdoor enthusiasts and retirees are other demographics that businesses could target to tap into the growing demand for camping experiences.

Understanding these demographics presents opportunities for businesses to tailor their camping offerings. For instance, creating family-friendly environments with activities for children could be a key selling point for family campers. For millennials, offering modern amenities such as Wi-Fi and glamping options could enhance their experience.

To attract outdoor enthusiasts, businesses should consider offering adventure activities and eco-friendly camping options. For retirees, providing comfortable and accessible camping facilities could be a huge draw. Catering to the needs and interests of these demographics could help businesses tap into the growing demand for camping experiences.

“Camping trips increased 7%, up to an estimated 534.9 million outings in 2020 amid the COVID-19 pandemic.” – Outdoor Industry Association

The pandemic has also impacted the demographic of campers. In 2020, camping trips increased by 7%, with many individuals seeking outdoor activities as a way to practice social distancing. With the pandemic still ongoing, businesses could continue to tap into this demand by creating safe and socially distanced camping environments.

By understanding the demographics driving demand and adapting their offerings accordingly, businesses can capitalize on the strong growth of the campground industry. With annual revenues projected to continue increasing, identifying and catering to key demographics will be essential for long-term success in the sector.

Regional Analysis of Campground Industry Growth

The growth of the campground industry varies greatly across different regions of the United States.

According to the latest campground industry growth data, the states with the highest number of campgrounds are California, Florida, and Texas. However, that does not necessarily mean that these states have the fastest-growing industries. In fact, the majority of the growth in the industry is happening in states with smaller numbers of campgrounds, such as Utah, Idaho, and Colorado.

The campground industry analysis shows that one of the main drivers of growth in these regions is the increasing popularity of outdoor recreation activities and tourism opportunities in these areas. Many of these states have incredible natural parks and scenic spots that are increasingly attracting campers and outdoor enthusiasts. As a result, businesses operating in these regions are seeing a surge in demand for camping facilities and amenities.

However, there are also challenges that come with this growth. In many cases, the infrastructure and resources required to support this growth are lacking. This can cause issues such as overcrowding, inadequate sanitation facilities, and environmental damage. To address these challenges, many states are implementing measures to manage the growth of the industry in a sustainable and responsible way.

Furthermore, the campground industry analysis reveals that there is still untapped potential in several regions of the country. For example, the Midwest and the Northeast have relatively small numbers of campgrounds compared to their large populations. This presents a great opportunity for businesses looking to enter the market in these regions and capitalize on the growing demand for camping facilities.

In summary, while the campground industry is growing overall, this growth is not uniform across the country. Businesses that take the time to understand the regional differences and unique challenges and opportunities in each market will be better positioned to succeed and thrive in the growing campground industry.

Campground Industry Challenges and Solutions

The campground industry presents unique challenges for businesses operating in the sector. Despite overall growth in the industry, businesses face seasonality issues, intense competition, and managing customer expectations. However, by implementing effective strategies, businesses can overcome these challenges and continue to grow in the industry.

“The peak seasonality of the campground industry can present significant challenges for businesses, with higher demand during summer months and lower occupancy rates during off-peak periods,”

states Janice Smith, a campground industry expert.

Managing these fluctuations requires businesses to be proactive in adapting their pricing, marketing, and offering targeted promotions that address seasonality concerns. For example, offering incentives such as discounted rates or bundling packages during slow periods can boost demand and increase revenue.

Competition Solution
Increasing competition in the campground industry Creating unique experiences through amenities such as playgrounds, hiking trails, and organized activities
Differentiating through eco-friendliness and sustainability practices, particularly in response to emerging customer interests in environmentally friendly options
Utilizing data and insights to target underserved segments and differentiate based on market opportunity

Customers increasingly seek personalized, unique experiences, so businesses that can provide this differentiation are able to stand out from the competition. Additionally, catering to emerging customer trends, such as eco-friendliness or outdoor experiences, can help businesses attract new customers and retain loyal ones.

Managing customer expectations is another crucial challenge for businesses in the campground industry. Customers expect more amenities and features during their stay, including powered sites, good Wi-Fi, and on-site activities. Delivering on these expectations requires businesses to focus on operational efficiency and quality customer service.

For businesses looking to succeed in the campground industry, addressing these challenges requires a proactive and flexible approach. By staying abreast of trends, managing seasonality effectively, and delivering on customer expectations, businesses can overcome the challenges and continue to grow in the industry.

Technology and Innovation in Campground Operations

Technology has long been driving growth and transformation across various industries, and the campground industry is no exception. Campgrounds have had to adapt to changing customer preferences and the rise of online booking systems to stay competitive in the crowded market. In this section, we will discuss the impact of technology and innovation on campground operations and how businesses can leverage it to stay ahead.

One of the most significant developments in campgrounds has been the shift towards more sophisticated reservation systems. With online booking becoming the norm, businesses need to have a streamlined process to cater to customers’ preferences. A study by the National Association of RV Parks and Campgrounds (ARVC) showed that 60% of campers preferred to book their stays through a campground website. Additionally, 33% preferred to book through a third-party website such as or Expedia.

The rise of campground management software has also been a key driver of innovation in the industry. With the ability to manage reservation systems, customer data, and inventory management in one platform, businesses can streamline their operations and focus on delivering exceptional customer service.

Another area of innovation in the industry has been the use of smart technology to enhance the camping experience. Several campgrounds have started incorporating features such as Wi-Fi access, smart lockers, and digital payment systems to cater to tech-savvy customers. For instance, Campspot, a campground reservation software company, offers a mobile app that allows campers to check-in, find their site, and make reservations, among other features.

Furthermore, several campgrounds have started using drones to monitor and capture footage of their properties, enhancing their marketing efforts. According to KOA, a leading campground company, they have used drones to capture stunning aerial footage of their locations, which they use to showcase the natural beauty of their properties in their marketing campaigns.

Finally, with environmental sustainability becoming a growing concern among customers, several campgrounds have started investing in eco-friendly technology and practices to reduce their carbon footprint. AutoCamp, which offers luxury camping options across several locations in the US, has invested in solar panels, composting toilets, and low-flow showers to minimize their environmental impact.

In conclusion, the technological advancements and innovations in the campground industry have been significant in driving growth and improving customer experiences. Companies that proactively embrace new technology and stay ahead of the curve will be well-positioned to build strong and loyal customer bases.

Strategies for Capitalizing on Campground Industry Growth

Businesses operating in the campground industry can take advantage of the industry’s steady growth by implementing strategies that capitalize on emerging trends and consumer preferences. Here are some practical strategies for businesses to consider:

  1. Leverage the power of social media and online reviews. The importance of online reviews is increasing in the camping industry, with many consumers relying on peer feedback to make their decisions. Businesses can boost their online presence by encouraging customers to leave positive reviews and showcasing their campground amenities and activities on social media platforms.
  2. Diversify campground offerings to appeal to different demographics. Campgrounds can attract a wider range of customers by diversifying their offerings. For example, adding glamping options can appeal to millennials and luxury travelers, while family-friendly activities and amenities can cater to those with children.
  3. Focus on exceptional customer service. Providing an exceptional customer experience is critical in the campground industry. Businesses can focus on offering personalized service, responding promptly to customer inquiries, and showing genuine care for their guests’ comfort and satisfaction. By providing truly memorable experiences, businesses can generate positive word-of-mouth recommendations and repeat business.
  4. Invest in technology to streamline operations. The use of technology has revolutionized campground operations, allowing for streamlined reservations, efficient management of campground resources, and enhanced guest experiences. Businesses can leverage technology by investing in reservation software, campground management systems, and other innovations that improve operations and boost efficiency.
  5. Market the campground as an experience, not just a place to stay. The camping experience is about more than just sleeping under the stars. Businesses can differentiate themselves by offering unique experiences such as guided nature hikes, outdoor workshops, and stargazing events. By emphasizing the experiential aspects of camping, businesses can attract new customers and generate repeat business.

By implementing these strategies and staying informed about emerging trends and consumer preferences, businesses can position themselves for success in the growing campground industry.


Understanding campground industry growth statistics is essential for businesses operating in this sector. By keeping informed of current trends, market developments, and demographic insights, businesses can identify opportunities for growth and capitalize on them. Furthermore, businesses can address the challenges they face by implementing innovative solutions, leveraging technology, and focusing on customer service. As the popularity of camping continues to rise, businesses can take advantage of this growth by diversifying their offerings and implementing effective marketing and branding strategies. By doing so, businesses can position themselves for success in the thriving campground industry.


Why is it important to understand campground industry growth statistics?

Understanding campground industry growth statistics is crucial for businesses operating in the campground sector because it provides valuable insights into market trends, consumer preferences, and potential opportunities for growth. By staying informed about industry statistics, businesses can make informed decisions, identify areas for improvement, and develop effective strategies to stay competitive in the market.

What are some current trends in the campground industry?

Some current trends in the campground industry include the increasing popularity of camping as a recreational activity, the emergence of eco-friendly campgrounds that prioritize sustainability and environmentally conscious practices, and the integration of technology in campground operations, such as online booking systems and campground management software.

What are some recent market developments in the campground industry?

Recent market developments in the campground industry include the growth of RV camping, which has seen a surge in popularity among travelers seeking outdoor adventures and the comforts of home on the road. Another significant development is the rise of glamping, a luxurious form of camping that offers high-end accommodations and amenities. Additionally, campgrounds are expanding their amenities to attract more visitors, such as adding swimming pools, playgrounds, and recreational facilities.

What factors are driving the growth of the campground industry?

Several factors are driving the growth of the campground industry, including changing consumer preferences for outdoor and nature-based experiences, the influence of social media and online reviews in shaping consumer decisions, and government initiatives aimed at promoting camping and outdoor recreation. The increasing interest in sustainable and eco-friendly lifestyles has also contributed to the growth of the campground industry.

What are some demographic insights and opportunities in the campground industry?

The campground industry attracts a diverse range of demographics, including families, millennials, and outdoor enthusiasts. Families often seek campgrounds for affordable and memorable vacations, while millennials value experiences and sustainable travel options. Outdoor enthusiasts, such as hikers, bikers, and wildlife enthusiasts, are drawn to campgrounds for their proximity to natural attractions. Understanding these demographics can help businesses tailor their offerings and marketing strategies to effectively target their desired audience.

Are there regional variations in campground industry growth?

Yes, there are regional variations in campground industry growth. Some states have a higher demand for campgrounds due to factors such as favorable weather conditions, popular tourist destinations, and outdoor recreation opportunities. Tourism also plays a significant role in campground demand, with areas attracting a large number of tourists likely to experience growth in the campground industry. Additionally, there may be untapped markets in certain regions where campground development and expansion present opportunities for growth.

What are some challenges faced by businesses in the campground industry?

Businesses in the campground industry face challenges such as seasonality, where demand for campsites fluctuates with changing weather and vacation patterns. Competition is also a challenge, as campgrounds need to differentiate themselves from other establishments in the area. Additionally, managing customer expectations, maintaining high-quality amenities and services, and adapting to changing market trends are ongoing challenges in the industry.

How is technology and innovation impacting campground operations?

Technology and innovation are transforming campground operations by streamlining processes and enhancing the customer experience. Advancements in reservation systems and campground management software have made it easier for businesses to manage bookings, inventory, and customer information. The use of smart technology, such as IoT devices and mobile apps, allows campers to control campground features and access information conveniently. These advancements improve operational efficiency and increase customer satisfaction.

What strategies can businesses use to capitalize on campground industry growth?

Businesses can capitalize on campground industry growth by prioritizing exceptional customer service, implementing effective marketing and branding techniques to reach and attract their target audience, and diversifying their campground offerings. This may include adding unique amenities, organizing events and activities, and collaborating with local tour operators or businesses to offer enhanced experiences for campers.

Why is it important to stay informed about campground industry growth statistics?

Staying informed about campground industry growth statistics is vital for businesses as it provides valuable insights into market trends, consumer preferences, and potential areas for growth and improvement. Understanding the statistics allows businesses to adapt their strategies, target the right audience, and make informed decisions to maximize their success in the campground industry.