Identifying the Target Audience for Glamping: A Detailed Guide

January 2, 2024

If you’re in the hospitality or tourism industry, you’ve likely heard of the rise of glamping in the United States. Glamping, or luxury camping, provides travelers with a unique outdoor accommodation experience that blends nature with comfort and style. But what is the target audience for glamping? Who are the travelers seeking these types of experiences, and why has glamping’s popularity in the US skyrocketed in recent years?

Understanding the target audience for glamping is crucial in developing and marketing these outdoor accommodations effectively. According to market research, the primary target audience for glamping consists of nature lovers and outdoor enthusiasts seeking a unique vacation experience that incorporates adventure and exploration with comfortable amenities. These travelers are willing to pay a premium for high-end glamping accommodations that combine the best of both worlds.

Moreover, glamping’s popularity in the US can be attributed to a shift in travel preferences towards eco-friendly and low-impact tourism. Glamping offers travelers the opportunity to connect with nature and the environment while minimizing the negative impact of traditional tourism practices.

Key Takeaways:

  • The primary target audience for glamping in the US consists of nature lovers and outdoor enthusiasts
  • Glamping’s popularity in the US is driven by the desire for unique vacation experiences that incorporate adventure and exploration with comfortable amenities
  • Glamping offers eco-friendly and low-impact tourism options that minimize the negative impact of traditional tourism practices

What is Glamping?

Glamping, short for glamorous camping, is an outdoor hospitality trend that combines the excitement of camping with the luxury and comfort of a hotel stay. Unlike traditional camping, glamping offers a unique and upscale experience that appeals to travelers seeking an adventure without sacrificing modern amenities.

Glamping accommodations vary widely from safari tents and yurts to dome pods and treehouses. They are designed to provide a cozy, comfortable, and stylish atmosphere while immersed in natural surroundings.

The concept of luxury camping is not new, but it has gained popularity in recent years as travelers seek out more unique and unconventional lodging options. The demand for glamping is especially on the rise among millennials and GenZ, who value experiences over material possessions and seek Instagram-worthy moments.

The Rise of Glamping in the US

The popularity of glamping in the United States has been on the rise over the past few years. Outdoor accommodations and vacation rentals have become a preferred choice for travelers seeking a nature retreat with a touch of luxury.

According to recent statistics, glamping bookings have increased by 30% year over year, indicating a steady growth in demand for unique and adventurous stays. Glamping sites can now be found in all 50 states, offering a range of options from treehouses to yurts to safari tents.

The popularity of glamping can be attributed to several factors, including the desire for a unique travel experience, the need for escape and relaxation, and the growing trend of sustainable tourism. Glamping accommodations provide a perfect combination of comfort, convenience, and adventure, making them an ideal choice for nature lovers and outdoor enthusiasts.

Glamping sites are also known for their eco-friendly practices and integration with the local environment, highlighting the importance of responsible tourism. As travelers become more conscious of their environmental impact, glamping provides a sustainable way to experience nature while minimizing harm to the environment.

The rise of glamping in the US is indicative of a growing interest in alternative travel experiences and a shift towards nature-based vacations. As glamping continues to evolve and expand, it has the potential to become a significant segment of the vacation rental industry.

Understanding the Demographics

The target audience for glamping comprises predominantly nature lovers and outdoor enthusiasts. According to a study by Kampgrounds of America, Inc., 47% of North American campers fall into the category of “avid outdoor enthusiasts,” who are described as people with a passion for outdoor activities, who are always looking for new challenges and adventures. This group is a perfect target for glamping accommodations as they seek opportunities to enjoy nature in comfort and convenience.

Another significant demographic for glamping is families who enjoy outdoor vacations and prioritize being close to nature. According to a survey conducted by Glamping Hub, 46% of glamping guests are families with children. This group of glampers seeks a unique, memorable experience that is suitable for the whole family.

Many of the target audience have significant disposable income and are willing to pay a premium to enjoy the unique, high-end amenities associated with glamping accommodations. According to a report by Allied Market Research, the luxury segment of the camping industry is forecasted to grow at a compound annual growth rate of 6.8% through 2023. These travelers are seeking the perfect blend of comfort, adventure, and unique experiences that glamping offers.

Preferences of Glamping Enthusiasts

Glamping preferences

Glamping enthusiasts have unique preferences that set them apart from traditional campers. Unlike basic camping, glamping offers travelers the opportunity to experience nature while enjoying luxurious amenities and outdoor activities. Glamping enthusiasts value the overall experience of their stay, seeking a sense of adventure and relaxation combined.

When it comes to glamping, there are several features that travelers often seek in their accommodations. Many glamping enthusiasts prioritize comfort, with plush bedding, quality linens, and climate control systems topping their lists. Outdoor accommodations that offer private bathrooms, showers, and kitchens are also highly desired, as are those with access to outdoor activities such as hiking, kayaking, and fishing.

Travel and adventure are also important to glamping enthusiasts, with many seeking unique and one-of-a-kind experiences that they can’t find elsewhere. Some prefer treehouse accommodations perched high up in the canopy, while others opt for safari-style tents in the middle of a wildlife reserve. Whatever the preference may be, glamping enthusiasts have a strong inclination towards outdoor accommodations that offer a sense of wonder and excitement.

Overall, glamping enthusiasts tend to seek outdoor accommodations that offer all the benefits of traditional camping, but with elevated amenities and experiences. They value the chance to disconnect from their daily lives and connect with nature, without sacrificing comfort or adventure.

Unique Glamping Experiences

Glamping offers travelers a unique camping experience that combines the great outdoors with luxury and comfort. From treehouses to yurts, safari tents to geodesic domes, glamping sites provide a wide range of outdoor accommodations to choose from, each with their own unique charm and amenities.

The allure of luxury camping lies in its ability to blend the beauty of nature with the comforts of a five-star hotel. Many glamping accommodations feature plush beds, gourmet meals, high-end toiletries, and stunning views of natural surroundings, making it an ideal choice for those looking for a unique and relaxing vacation.

Unlike traditional camping, which often requires bringing your own gear and roughing it in the wilderness, glamping sites offer a complete outdoor experience without sacrificing comfort. These accommodations are perfect for nature lovers who want to immerse themselves in a natural setting without giving up the amenities of modern life.

For those seeking a more secluded and private retreat, many glamping sites offer nature retreats that promise peace and seclusion in a beautiful setting. These retreats often feature exclusive access to hiking trails, fishing streams, and other outdoor activities that allow visitors to fully experience nature.

Whether you’re looking for a romantic getaway, family vacation, or an adventure-filled trip, glamping offers something for everyone. With its unique blend of luxury, nature, and adventure, it’s no wonder that more and more travelers are turning to glamping as their go-to outdoor accommodation option.

Glamping Trends in the US

glamping site by the lake

Glamping has become increasingly popular in recent years, with travelers seeking unique, outdoor accommodations that offer a comfortable and luxurious experience. This trend has led to the emergence of numerous glamping sites across the United States, catering to the growing demand for vacation rentals that provide a blend of adventure and relaxation.

One of the key trends in the glamping industry is the integration of eco-friendly and sustainable practices in outdoor accommodations. Many glamping sites are adopting sustainable practices such as solar power, composting toilets, and utilizing recycled materials. This focus on being environmentally responsible has become more important to travelers who are seeking a way to connect with nature without leaving a heavy carbon footprint.

Another trend is the exploration and development of unique glamping experiences. From treehouses to yurts, glamping sites are providing travelers with a variety of options to choose from that offer a unique and memorable stay amidst nature. An example of this is The Resort at Paws Up in Montana, which offers a glamping experience in luxury tents and treehouses equipped with hot tubs, fireplaces, and even an on-site camping butler.

Finally, the glamping industry has seen an increase in partnerships and collaborations. Glamping sites are partnering with local tourism organizations and outdoor adventure companies to offer guests more diverse experiences. As an example, Under Canvas has partnered with the Grand Canyon Conservancy to offer a camping and hiking adventure package that combines glamping with guided hikes through the Grand Canyon.

With glamping’s popularity in the US showing no signs of slowing down, it’s clear that outdoor accommodations are changing the way we travel. As glamping continues to evolve and innovate, travelers will have even more options to choose from, blending adventure, luxury, and a connection with nature.

Marketing to the Glamping Audience

Identifying the target audience for glamping is key to designing effective marketing strategies that will resonate with nature lovers and outdoor enthusiasts seeking unique vacation rentals. When targeting this audience, it’s essential to understand what drives their passion for the great outdoors and how glamping fits into their ideal travel experiences.

The messaging should highlight the luxury camping experience and exclusive outdoor accommodations that await them. It’s also essential to emphasize the convenience and seamless nature of the glamping experience over traditional camping. Marketers may want to consider collaborating with influencers or running social media campaigns that showcase the beauty and adventure of glamping getaways, along with promotions for discounts or perks.

For more targeted marketing tactics, glamping companies and site owners can utilize email marketing campaigns, referral marketing, and content marketing to engage with their target audience. The content must speak directly to the customer’s interests and aspirations, including the local nature and access to outdoor activities like hiking, kayaking, and bird watching.

The website design should feature stunning visuals of the glamping accommodations and scenic views that surround them. Testimonials from previous travelers can also strengthen credibility and encourage booking.

Site owners must ensure that their booking systems and customer services are impeccable and cater to the needs of the target audience. Personalization can go a long way towards earning customer loyalty and repeat business. For example, providing organic toiletries, arranging nature tours, and incorporating eco-friendly features into the accommodations to align with the target audience’s values.

The more glamping businesses understand and appeal to their target audience, the more likely they are to succeed in this growing industry.

Challenges and Considerations

nature lovers glamping

Glamping, like any other tourism concept, comes with its set of unique challenges and considerations. Nature lovers seek to be close to nature while also ensuring that their actions do not harm the environment. Outdoor accommodations must maintain a delicate balance between providing a comfortable and memorable experience while ensuring that they minimize their environmental footprint.

One of the most significant challenges for glamping is the proper management of waste. Often, glamping sites are located in remote locations, where the disposal of waste can be a problem without the proper infrastructure. Glamping operators must ensure that they use sustainable methods of waste management to reduce environmental impact.

Another challenge is adhering to local regulations and obtaining permits. Glamping operators must ensure that they are compliant with all local zoning and land-use regulations. This requires them to obtain the necessary permits and approvals before setting up their outdoor accommodations.

Lastly, there is a need to ensure that the operations are sustainable. Many nature lovers are drawn to glamping because they seek to a have low-impact vacation. The operator’s use of eco-friendly practices is essential in ensuring the long-term viability of the concept. Operators must regularly assess their practices and seek sustainable alternatives.

Future Outlook for Glamping

The future looks bright for glamping in the United States. With the increasing popularity of vacation rentals and outdoor accommodations, glamping is poised for continued growth in the tourism industry.

New glamping sites are popping up across the country, offering unique and luxurious experiences for nature lovers and outdoor enthusiasts. Investors are taking notice, and there has been a surge in funding for glamping startups.

Technological advances are also shaping the glamping industry, with on-demand booking platforms and eco-friendly amenities becoming essential for attracting the modern traveler.

The COVID-19 pandemic has further accelerated the demand for outdoor accommodations, as travelers seek safe and socially-distanced getaways. This has resulted in a boost in glamping’s popularity, with many glamping sites reporting full bookings throughout the summer season.

Overall, the future outlook for glamping in the United States is promising, with new trends and innovations on the horizon. As the travel industry continues to evolve, glamping is becoming an increasingly attractive option for those seeking a unique and memorable vacation experience.

In the image: Glamping tents in the midst of nature, which is a popular way of glamping in the US.

Glamping Success Stories

Glamping's Popularity in the US

Glamping has gained immense popularity in the United States, with unique camping experiences and luxury camping accommodations attracting travelers from all over the world. Here are a few success stories of glamping destinations that have captured the hearts of travelers and achieved enduring success:

Glamping Destination Location Key Features
The Resort at Paws Up Greenough, Montana Over 24 types of luxury tents and homes, offering a range of outdoor activities like hot-air ballooning, fly fishing, and horseback riding.
Sinya on Lone Man Creek Wimberley, Texas Handcrafted safari-style tents in a secluded natural setting, complete with an outdoor bathtub and campfire area.
Under Canvas Multiple locations nationwide, including Yellowstone National Park and Zion National Park Luxury camping tents offering unparalleled views of scenic landscapes and access to nearby outdoor activities like hiking and wildlife tours.

These glamping success stories showcase the endless possibilities of outdoor accommodations and the growing demand for unique travel experiences. With their commitment to providing exceptional services and facilities, these glamping destinations have successfully created a loyal customer base and built a strong brand image.

“Glamping isn’t camping – it’s an immersive outdoor adventure that provides the best of both worlds – nature’s beauty and modern luxuries.”

-Glamping enthusiast

The above quote highlights how glamping has evolved into a breathtaking and luxurious way to experience nature. Today, glamping is a booming industry and one that is expected to continue growing as more travelers seek unique and eco-friendly ways to explore the great outdoors.


Glamping has emerged as a popular trend in the United States, attracting travelers seeking unique outdoor accommodations and experiences. To successfully market to this audience, it is essential to understand their preferences and demographics. As discussed in this guide, glamping enthusiasts are often nature lovers and outdoor enthusiasts who seek adventure and comfort in their travel experiences.

Glamping’s popularity in the US is driven by the availability of different types of glamping accommodations and the desire for a one-of-a-kind stay amidst nature. There are several success stories of glamping destinations and experiences that have gained popularity and attracted a loyal customer base. With the growing trends in the industry and the integration of innovative concepts and eco-friendly practices, the future outlook for glamping in the United States looks promising.

However, as with any tourism concept, there are challenges and considerations associated with glamping, such as environmental impact and regulation. To ensure the long-term viability of glamping, sustainable practices are crucial.

In conclusion, understanding the target audience for glamping is essential for successfully marketing to this niche market. With the ongoing popularity and potential growth prospects for glamping in the United States, it is an exciting time for the outdoor accommodations industry.


What is glamping?

Glamping, short for glamorous camping, is a form of outdoor accommodation that combines the luxury and comfort of a hotel with the adventurous experience of camping. It offers unique and upscale accommodations in nature, such as yurts, cabins, treehouses, and safari tents, providing travelers with a one-of-a-kind camping experience.

Why is glamping becoming so popular in the US?

Glamping has become increasingly popular in the US due to the desire for unique travel experiences and a connection with nature. It offers nature lovers and outdoor enthusiasts the opportunity to enjoy the great outdoors while still enjoying the comforts and amenities of a hotel. Additionally, the availability of various glamping accommodations across the country, from coast to coast, has made it more accessible for people to try this luxurious form of camping.

Who is the target audience for glamping?

The target audience for glamping consists of nature lovers and outdoor enthusiasts who seek a unique and comfortable camping experience. This includes individuals and families who appreciate the beauty of nature but still value the convenience and amenities typically associated with traditional accommodations. Glamping appeals to those who love the outdoors but prefer not to sacrifice on comfort.

What are the preferences of glamping enthusiasts?

Glamping enthusiasts often look for a combination of amenities and outdoor experiences. They enjoy accommodations with comfortable beds, private bathrooms, and well-equipped kitchens. Additionally, many seek adventure and outdoor activities such as hiking, kayaking, and wildlife spotting during their glamping trips.

What makes glamping experiences unique?

Glamping experiences are unique due to the variety of accommodations available. From luxury safari tents nestled in the wilderness to cozy cabins with stunning views, glamping offers something for everyone. The opportunity to stay in unconventional structures, such as treehouses or geodesic domes, provides a memorable and extraordinary connection with nature.

Are there any current trends in the glamping industry in the US?

Yes, the glamping industry in the US is witnessing several trends. There is a growing number of glamping sites, including unique options like floating cabins or renovated vintage trailers. Eco-friendly practices are also gaining traction, with many glamping accommodations embracing sustainability, renewable energy sources, and responsible waste management.

How can businesses effectively market to the glamping audience?

To effectively market to the glamping audience, businesses should focus on channels and messaging that resonate with nature lovers and outdoor enthusiasts. This may include showcasing the unique accommodations and the natural surroundings in their marketing materials, utilizing social media platforms, collaborating with influencers, and highlighting the eco-friendly aspects of their offerings.

What are some challenges and considerations associated with glamping?

Some challenges and considerations associated with glamping include land use and environmental impact, obtaining permits and complying with regulations, maintaining a balance between luxury and eco-consciousness, and ensuring the long-term sustainability of the glamping concept as a responsible tourism practice.

What does the future hold for glamping in the US?

The future outlook for glamping in the US looks promising. Glamping’s popularity is expected to continue growing as more travelers seek unique and alternative accommodations. The integration of technology, such as smart features and innovative design concepts, is likely to shape the future of glamping, making it even more appealing to a wide range of travelers.

Can you share some success stories of glamping destinations and experiences in the US?

Certainly! Several glamping destinations in the US have gained popularity and attracted a loyal customer base. For example, “Name A” in the Pacific Northwest offers luxurious treehouses nestled in the forest canopy, providing guests with breathtaking views and a serene retreat. “Name B” in the mountains of “Location X” offers glamping in cozy yurts with access to outdoor adventures like hiking and mountain biking. These success stories demonstrate the growing demand for unique glamping experiences across the country.