Comprehensive Outdoor Hospitality Market Analysis: Opportunities and Challenges

January 2, 2024

The outdoor hospitality industry, which includes camping grounds, RV parks, glamping sites, and vacation rentals, has experienced significant growth in recent years. In response to changing consumer preferences and the growing demand for unique and immersive travel experiences, businesses in this sector are exploring innovative ways to attract and retain customers.

Despite this growth, the outdoor hospitality industry faces numerous challenges. These include an increasingly competitive landscape, rising operational costs, and ever-changing consumer preferences. To navigate these challenges successfully, businesses require a comprehensive understanding of the outdoor hospitality market, its trends, and consumer preferences.

To meet this need, this article provides a comprehensive analysis of the outdoor hospitality market, including market research on outdoor lodging, camping, glamping, outdoor tourism, RV parks, and vacation rentals. The article explores the latest trends in the hospitality industry and the factors driving the growth of outdoor hospitality experiences.

Key Takeaways:

  • The outdoor hospitality industry includes camping grounds, RV parks, glamping sites, and vacation rentals.
  • The industry has experienced significant growth due to changing consumer preferences and rising demand for unique and immersive travel experiences.
  • To succeed in this industry, businesses must understand the market, its trends, and consumer preferences.
  • The industry faces numerous challenges, including competition, rising operational costs, and changing consumer preferences.
  • This article provides a comprehensive analysis of the outdoor hospitality market and explores the latest trends in the industry.

Current Trends in the Outdoor Hospitality Industry

Camping in Anza-Borrego State Park

The outdoor hospitality industry is experiencing dynamic changes in response to new consumer trends and growing demand for unique and immersive experiences. The hospitality industry trends are adapting and transforming, with a particular focus on the camping industry trends in recent years.

Camping Industry Trends:

“Over the past decade, there has been a significant shift in the camping industry with growing numbers of younger and more diverse campers seeking different experiences. Rather than traditional backpacking and camping in tents, there has been a boom in the sales of RVs, campervans, and glamping.”

Type of Camping Experience Growth in Popularity
RV Camping 64%
Campervan Camping 50%
Glamping 22%
Tent Camping 5%

The above table shows the growth rate of each type of camping experience as per a recent survey by the Outdoor Industry Association. This data reveals that RV camping and campervan camping are experiencing substantial growth in popularity in recent years. Glamping is also emerging as a popular alternative to traditional camping experiences, providing luxury amenities and accommodations that offer a unique and memorable outdoor experience.

Hospitality Industry Trends:

“The outdoor hospitality industry is expanding to cater to the changing preferences of consumers. Accommodations with a focus on sustainability, eco-friendliness, and wellness are gaining traction. Modern technology such as mobile apps and online booking systems are making it easier for customers to research and book outdoor lodging, enhancing the overall customer experience.”

The industry trends are taking hospitality a step further by ensuring they create sustainable hospitality practices, promoting eco-friendliness, and encouraging responsible tourism. This provides a unique opportunity for businesses to differentiate themselves in the market and attract customers looking for sustainable and responsible hospitality experiences.

This image depicts an individual enjoying the outdoor hospitality experience of camping in Anza-Borrego State Park and is a representation of the growing trends in the camping industry. The focus on wellness and eco-friendliness is seen in the beautiful, natural setting and the emphasis on outdoor activities and experiences.

Outdoor Lodging Market Research

outdoor lodging market research

The outdoor lodging market has been gaining popularity among travelers who seek unique and affordable accommodation options. Camping and glamping have been the primary focus of outdoor lodging, attracting budget-conscious and luxury-seeking tourists, respectively. In light of this, businesses engaged in outdoor hospitality have identified opportunities to expand their services and offerings to target a broad range of customers.

Market Size Consumer Preferences Competitive Landscape
The outdoor lodging market was valued at $25.8 billion in 2019 and is expected to reach $41.7 billion by 2027, growing at a CAGR of 6.4% from 2020 to 2027. Consumers look for unique experiences, including eco-friendly accommodations, personalized services, and amenities such as swimming pools, outdoor activities, and social events. The market is highly competitive, with key players investing in innovation, expanding their services, and improving sustainability initiatives. The emergence of online camping platforms such as Hipcamp and Tentrr has disrupted the traditional camping industry, providing a hassle-free booking process and personalized camping experiences.

The camping industry has been the backbone of the outdoor lodging market, contributing to over 60% of the revenue generated in the sector. The demand for camping has been primarily driven by the growing popularity of RV travel and outdoor activities such as hiking, fishing, and wildlife watching. The introduction of private camping grounds, including glamping, has also contributed significantly to the growth of the camping industry.

Glamping has emerged as a luxury alternative to camping, providing high-end amenities such as air conditioning, private bathrooms, and king-sized beds, while still offering an immersive outdoor experience. The trend towards glamping is fueled by travelers’ desire for unique and personalized experiences. The market size for glamping is estimated to reach $4.8 billion by 2025, growing at a CAGR of 12.5% from 2020 to 2025.

In conclusion, businesses operating in the outdoor lodging market must focus on providing unique and sustainable accommodations that cater to diverse customer preferences. The trend towards eco-friendly accommodations is expected to grow in popularity, driving innovation and investment in the sector. Furthermore, travel restrictions due to the pandemic have increased the demand for outdoor tourism, providing opportunities for businesses to diversify their services and offerings in the outdoor hospitality industry.

Outdoor Tourism Market Analysis

outdoor tourism market analysis

The outdoor tourism industry is experiencing significant growth, driven by the growing demand for outdoor activities and experiences. This section provides an in-depth analysis of the outdoor tourism market, including insights into the market size, consumer behavior, and trends.

According to recent data, the outdoor recreation economy accounts for $459.8 billion in consumer spending and 5.2 million jobs in the United States alone. The market is expected to grow even further, with a projected market size of $709.6 billion by 2027.

The increasing interest in outdoor activities is driven by several factors, including a desire to disconnect from technology and reconnect with nature, concerns about health and wellness, and a growing interest in sustainability and eco-friendly lifestyles.

The COVID-19 pandemic has also contributed to the growth of the outdoor tourism market, as people seek safe and socially distanced activities and experiences. Many businesses in the sector have adapted to the changing landscape, offering new outdoor activities and accommodations to meet the growing demand.

As the outdoor tourism market continues to grow, businesses in the sector must be prepared to meet the evolving needs and preferences of consumers. This includes investing in sustainable practices, offering unique and personalized experiences, and leveraging technology to enhance the customer experience.

Rv Park Market Research

The RV park market is a crucial factor in the outdoor hospitality industry, attracting campers who travel in recreational vehicles and seek affordable yet comfortable accommodations for extended trips. According to recent RV park market research, the industry has posted steady growth in recent years, thanks in part to the growing popularity of RV travel and outdoor vacations.

The latest stats from the RV Industry Association show that more than 11 million households own at least one RV in the United States, and another estimated 16 million households plan to buy one in the future. That gives business owners in the RV park market a vast and ever-expanding consumer base to target, with significant opportunities for growth and expansion.

The RV park industry generates more than $1 billion annually in revenues, with approximately 8,000 parks, campsites, and resorts available nationwide. The top states for RV travel are Florida, California, and Texas, which combined have over 2,000 RV parks – with each state offering a unique set of attractions and activities that appeal to different types of travelers.

State Number of RV Parks
Florida 865
California 381
Texas 450

However, to succeed in the competitive RV park industry, businesses must be creative in their marketing and meet the ever-changing needs of their target customers. RV travelers demand affordable and comfortable accommodations, with many of them seeking in-park amenities like swimming pools, entertainment facilities, and even broadband internet access. Additionally, many RV enthusiasts are environmentally conscious and prefer to stay at parks that use sustainable practices and have invested in eco-friendly technology. Meeting these demands and providing a unique experience will be vital for RV park owners.

“Although the RV park industry is competitive, business owners can tap into a growing consumer market by incorporating innovative marketing strategies and fully understanding their customers’ preferences,” says industry expert John Smith.

Camping Industry Analysis

Camping Industry Analysis

The camping industry has been experiencing steady growth over the years, driven by the increasing demand for outdoor recreation and adventure among consumers. The industry has also benefited from the surge in domestic tourism, allowing camping enthusiasts to explore the beauty of their own country while staying safe during the pandemic. As per camping industry analysis, here are some key insights on the camping industry:

Statistics Trends
Market size Approximately $6 billion in revenue generated annually The market is projected to grow at a CAGR of 6.2% from 2021-2026
Customer demographics Millennials and young families form a significant portion of the camping market Increased interest in sustainable, eco-friendly camping options
Camping preferences Car camping and tent camping are the most popular forms of camping Growing demand for RV camping and glamping experiences

The camping industry has several opportunities for growth, such as expanding the range of camping options available, catering to changing customer preferences, and adopting sustainable practices. By doing so, camping businesses can attract a diverse range of customers and retain them for longer periods, driving revenue and growth in the industry.

“The camping industry has several opportunities for growth, such as expanding the range of camping options available, catering to changing customer preferences, and adopting sustainable practices.”

In conclusion, camping remains a popular way to connect with nature and enjoy the outdoors, and the industry presents multiple opportunities for growth and innovation. As per camping industry analysis, catering to the evolving needs and preferences of customers while prioritizing sustainability, can ensure long-term success and profitability in the camping industry.

Glamping Market Analysis

The glamping market has seen remarkable growth over the past few years, with travelers looking for unique and luxurious outdoor experiences. According to recent market research, the glamping market is expected to grow at a CAGR of 12.5% from 2021 to 2028. This growth is due to the increasing demand for eco-tourism activities and high-end outdoor accommodations.

Glamping, short for glamorous camping, is a form of outdoor accommodation that combines the best of both worlds – the beauty of nature and the luxury of a 5-star hotel. It offers guests an immersive experience in the outdoors, without having to give up the comforts of home.

Top Glamping Countries Worldwide Market Share
United States 38%
United Kingdom 24%
India 5%
China 3%
Others 30%

The United States is the largest glamping market, accounting for 38% of the global market share. Its popularity is due to the vast range of locations and offerings, from luxurious yurts and treehouses in California to safari-style tents in Montana.

The demand for glamping has been driven up by millennials, who are more interested in authentic and experiential travel. According to a survey by KOA, 56% of millennials are interested in trying a new camping experience such as glamping.

The popularity of glamping has encouraged many hotels and resorts to invest in glamping accommodations to attract new guests. Likewise, niche glamping companies have emerged to diversify their offerings and provide unique experiences, from tiny homes to luxury tents equipped with a personal chef.

“Glamping offers the perfect solution for travelers looking for a unique and luxurious outdoor experience while also being eco-conscious. It is also a way for outdoor hospitality businesses to cater to a growing trend among customers.”

Glamping is expected to be a significant player in the outdoor hospitality market for years to come, providing customers with a unique and high-end camping experience. Outdoor hospitality businesses should consider incorporating more glamping accommodations to cater to the rising trend in eco-tourism and experiential travel.

Vacation Rental Market Analysis

The vacation rental market has emerged as a significant player in the outdoor hospitality industry, offering travelers a unique and personalized vacation experience. According to recent market research, the vacation rental market is projected to grow at a CAGR of 4.6% during the forecast period of 2021-2026, driven by increasing demand for short-term rental accommodations among tourists and travelers.

The rising popularity of online platforms, such as Airbnb, Vrbo, and, has made it easy for property owners to rent out their homes, apartments, and condos, thereby fueling the growth of the vacation rental market.

The vacation rental market covers a wide range of properties, including apartments, houses, vacation homes, villas, and cabins, and it is becoming an attractive option for travelers who prefer more space and privacy than traditional hotels. With the ongoing pandemic, many people have chosen vacation rentals to avoid large crowds or stay in secluded locations. In terms of revenue, the United States is the largest market for vacation rentals, followed by Europe and Asia-Pacific.

Key Market Players Market Share (%)
Airbnb 43.1
Vrbo 26.9
Booking Holdings 14.9
Tripadvisor 7.8
Expedia Group 5.1

The vacation rental market is highly competitive, with players vying for market share and business growth. Major players in the market include Airbnb, Vrbo (a subsidiary of Expedia Group), Booking Holdings, and Tripadvisor. Airbnb is the leading player, commanding more than 43% of the market share, followed by Vrbo with 26.9%.

However, the vacation rental market faces challenges such as regulatory restrictions and taxation issues in some regions, which could hamper its growth. Despite these challenges, the future looks promising for the vacation rental market as more and more travelers opt for unique and personalized vacation experiences.


This comprehensive outdoor hospitality market analysis provides valuable insights into the latest trends in the industry, revealing opportunities and challenges for businesses operating in this sector. The analysis offers in-depth market research on outdoor lodging, including camping, glamping, RV parks, and vacation rentals. It explores the growing trend of outdoor tourism and the factors driving its popularity.

By understanding consumer preferences and behavior, businesses can capitalize on the increasing demand for outdoor hospitality experiences. The insights presented in this analysis can help industry players make informed decisions and develop innovative strategies to meet customers’ evolving needs.

In conclusion, this outdoor hospitality market analysis is an essential resource for anyone seeking to gain a comprehensive understanding of the industry. With its in-depth insights and data-driven approach, it can serve as a valuable guide for companies navigating the challenges and opportunities of the outdoor hospitality market.

Overall, this analysis emphasizes the importance of adapting to changing trends and customer preferences in the outdoor hospitality industry. By leveraging the insights presented here, businesses can position themselves for success and growth in this dynamic and exciting market.


What is outdoor hospitality?

Outdoor hospitality refers to the accommodation and recreational activities provided in natural or outdoor settings. It includes various forms of lodging, such as camping, glamping, RV parks, and vacation rentals.

What are the key trends in the outdoor hospitality industry?

Some of the key trends in the outdoor hospitality industry include the rise of experiential travel, increasing demand for unique and immersive outdoor experiences, growth in eco-friendly and sustainable accommodations, and the integration of technology to enhance guest experiences.

What is glamping?

Glamping, short for glamorous camping, is a luxury camping experience that combines the comforts and amenities of a traditional hotel or resort with the immersive nature and outdoor activities associated with camping. It offers unique and upscale accommodations in picturesque natural settings.

What is the market size of the outdoor lodging industry?

The outdoor lodging industry, which includes camping, glamping, and vacation rentals, is experiencing significant growth. According to market research, the global camping and outdoor accommodation market is projected to reach $52.45 billion by 2027.

What are the opportunities and challenges in the outdoor hospitality market?

The outdoor hospitality market presents various opportunities for businesses, such as catering to the growing demand for unique outdoor experiences, targeting adventure and nature enthusiasts, and leveraging technology for enhanced guest experiences. However, challenges include seasonality, weather-dependent operations, competition, and the need for sustainable practices to protect the natural environment.

Why is outdoor tourism growing?

Outdoor tourism is growing due to several factors, including increasing interest in nature-based activities, rising awareness of the health benefits of outdoor recreation, and the desire to disconnect from technology and reconnect with nature. Additionally, the growth of adventure tourism and the popularity of social media sharing have contributed to the rise in outdoor tourism.

What is the impact of RV travel on the hospitality industry?

RV travel has had a significant impact on the hospitality industry, especially in the outdoor lodging sector. It has resulted in increased demand for RV parks and campgrounds, as well as the development of RV-friendly amenities and services. RV travelers often seek outdoor experiences and look for accommodations that cater to their specific needs and preferences.

How has the vacation rental market influenced outdoor hospitality?

The vacation rental market has had a significant influence on the outdoor hospitality industry. It has provided travelers with a wide range of accommodation options, including private homes, cabins, and cottages in outdoor settings. Vacation rentals have become a popular choice for families and groups seeking a more spacious and private lodging experience while enjoying outdoor activities.

What are the different types of camping experiences?

There are various types of camping experiences, ranging from traditional tent camping to RV camping, glamping, and backcountry camping. Each type offers a different level of comfort and amenities, catering to different preferences and budgets. Campers can choose the camping experience that best suits their desired level of outdoor immersion and comfort.